Cindy Knezevich
770-776-2227
Cindyk@jacada.com
Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com
Press Release
Jacada Signs Material Services Agreement with Large German Telecommunications Provider
ATLANTA, March 5, 2009 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has signed a material services agreement with an existing customer, a large German telecommunications provider. Revenue from the agreement will be recognized over current and future quarters.
The customer has selected the Jacada unified desktop solution to bridge together existing legacy systems, and to simplify and automate priority call processes in order to enable the customer service agents to effectively upsell and cross-sell other triple play services. Based on the success of the initial phases of this project, the customer has signed a second agreement to incorporate more process and deeper integration to new backend systems.
"Once again, a Jacada customer has seen real, tangible benefits from an early implementation of our unified agent desktop, and is expanding their relationship and investing further with Jacada," said Paul O'Callaghan, chief executive officer for Jacada. "Certainly, a key part of our business plan for 2009 is realizing the upside revenue opportunity within existing accounts. While we are encouraged by the size and quality of opportunities for new business in our sales pipeline, there is more clarity in the decision making process of our existing customers which provides us better visibility into future revenue from this channel. Our value proposition of reducing operating costs, while at the same time improving customer service and retention, is resonating well in this economy. It's reassuring to see that our existing customers continue to realize significant returns from their investment in Jacada, and are expanding their use of our software and services during these tough economic times."
This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.
Jacada Media Contact:
Rebecca Harbin
Manning, Selvage & Lee
404-870-6825
rebecca.harbin@mslpr.com
Investor Relations Contact:
Peter Seltzberg
Hayden Communications
212-946-2849
peter@haydenir.com

